747,000,000 results popped up after typing in the word “diet” in my google search bar.

Weight-loss and diet-plans, one page after the other. Atkins, Keto, Paleo, Vegan, Low-Carb. The list goes on and on.

The weight-loss industry makes $66 billion every year. Think about that. 66 billion dollars is created with something that fails 90-95% of the time and creates damage in people’s bodies and minds. And the craziest thing is that we tend to blame ourselves if the diet fails instead of the actual process of dieting. If your car stops working are you blaming yourself? I guess not.

Isn’t it ironic that even with a massive failure rate for dieting we’d never think to blame the actual process of dieting because instead, we chose to blame ourselves? Our willpower? There must be something wrong with us. We just aren’t good enough. Strong enough. We seem to think we don’t deserve a healthy body.

But is that really true? Or have we merely been brainwashed and manipulated for way too long?

Might it just be time to take our power back? To heal our relationship with ourselves and food? To discover how it feels to actually be connected to our hunger? To be connected to satiety? (How many of you have ever felt satiety before?)

Have you ever heard the inner voice that tells us exactly what and how much to eat?

Yes, ladies. It’s time to reconnect with our intuition.

I’ve been a part of the fitness industry for over 5 years now. I’ve tried all sorts of diets. Sure, they initially helped me build muscle and lose weight, the weight I didn’t need to lose in the first place.

But they also made me lose trust in myself and in my own eating choices. I became dependent on external sources to regulate my weight and my thinking, and on top of that, I slipped into an eating disorder that nearly took my life.

Think about diets for a second. You are eating according to a plan. According to a plan somebody else has written who doesn’t know anything about you. They know nothing about your body composition, your very unique physical blueprint, your activity level, diseases etc.

Now you tell me how it makes sense to trust somebody else more with your body than yourself?

Before I introduce you to the concept of intuitive eating, I encourage you to take a second and think about your family’s attitude and eating behaviors towards food. What have you been told about food? Diets? Were you allowed to make your own food choices or were you told that this or that wasn’t good for you?

Were you held guilty if you ate something “bad” or did you receive praise if you ate something healthy according to “person x”?

See, the seeds for our relationship towards food were planted when we were tiny children. You weren’t able to make your own food choices, so somebody else made them for you.

The question now is are your food choices and eating behaviors actually supporting you or are they working against you?

This is where the concept of intuitive eating comes into play. At its core, intuitive eating addresses cognitive distortions and issues of emotional eating. It includes seeing satisfaction as a focal point in eating, physical activity/movement for the sake of feeling good, rejecting the dieting mentality, using nutrition information without judgment, and respecting your body, regardless of how you feel about its shape.

Intuitive eating can be described as a dynamic process – integrating mind, body, and food.

The process of dieting makes us hit diet bottom whether we want to admit it or not. Let’s check in on how you really feel when you diet…

Answer Yes or No to the following questions:

  • When you start dieting do you feel feelings of guilt around food choices?
  • Has dieting made you preoccupied with “good food choices” or made food feel like the enemy?
  • Do you feel it’s getting harder to lose weight no matter how little you eat or how much you exercise?
  • Do you ever go on a food binge after ending a diet?
  • Have you ever experienced feelings that you are not deserving of food?
  • Have you become socially withdrawn and turned down invitations to dinner, outings or dates because you were dieting?
  • Do you use caffeine or other stimulants to survive the day?

If you answered yes to any of the questions above you’re experiencing “Diet Backlash”.

See, dieting is a form of short-term starvation. After long bouts of dieting, when someone is given the first opportunity to really eat, eating is often experienced at such intensity that it feels like an uncontrollable, desperate act. Which is something that scares us to our core, yet it’s a very normal response after “starving” don’t you think?

I’ve had enough of being manipulated. Of giving away my body’s health and power. It is time to take our power back ladies. It’s time to fall back in love with our bodies. To cherish our genetic blueprints, body shapes and sizes.

I empathize with my past self. I understand why I put myself through all those different forms of diets and had the experiences I had. And I’m so clear on why I’ve chosen to work in an industry that at times focuses only on the outside. I understand why I’ve hit rock bottom. It all happened for me – yes FOR ME.

Without those experiences, I wouldn’t have found myself in this place of guiding others back home, of learning to trust their instincts and food again.

To a place where they reconnect with their feeling of true hunger and satiety and unconditional love for themselves. Where they let go of any need to compare themselves to others and reestablish a truly healthy relationship with their bodies.

Now when I work with clients we discover what kind of eaters they are in their current state, where the root of their eating habits lie and we slowly start working with the 10 principles of intuitive eating. We take it one step at a time.

There are no quick fixes, just long-lasting changes and the rediscovery of yourself.

Interested in learning more? Shoot me a message at julia@juliawellness.com and we can connect.

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